The predictable total revenue generated by your business from all active subscriptions in a single month.

The total cost of sales and marketing efforts that are needed to acquire a new customer. Calculated by dividing total marketing/sales spend by the number of new customers.

The total revenue your business can reasonably expect from a single customer account throughout the business relationship.

A marketing metric that measures the amount of revenue your business earns for every dollar it spends on advertising.

The percentage of your customers or subscribers who cancel or don't renew their subscriptions during a given time period.

A commitment between a service provider and a client. In internal operations, it usually refers to the expected maximum time to resolve a ticket or complete a task.

A prospective customer that has been researched and vetted by the marketing and sales teams and is deemed ready for the next stage in the sales process.

The automated process of communicating with customers to collect overdue payments, typically triggered when a credit card payment fails.

The Customer Acquisition Cost calculated by dividing total acquisition expenses by the total number of new customers acquired across all channels, both paid and organic.

The amount of time (usually expressed in months) your company has before it runs out of cash, assuming your current income and expenses (burn rate) remain constant.

The variance or minor discrepancies in ledger balances caused by real-time exchange rate fluctuations between the time a transaction occurs and when it is settled or reported.

The midpoint between the buy and sell rates on the global currency markets. It is the fairest exchange rate possible and is used by Oral Pro as the base feed for transaction normalization.